Marketing Research for Decision Making Process

The marketing research links the marketer to the consumer through information. In order to facilitate decision making process, marketing research should aim at collecting adequate information concerning consumers because marketing forms the basis of a company’s strategy. The information may include the consumers medical condition, investments, income, phone calls, travel patterns e.t.c.Marketing research is necessary in new product execution, pricing , promotion as well as products distribution.Advertising We will write a custom essay sample on Marketing Research for Decision Making Process specifically for you for only $16.05 $11/page Learn More A firm basically survives by producing goods and services that meets the consumer needs in i.e. creating goods and services that the consumers are able and willing to buy. Thus ascertaining the demands of consumers before introducing a new product in the industry is necessary for the future viability of a firm. The information that a firm may collect before launching a new product includes the information about the preference of the firms’ products as compared to those of competitors, the consumers average income, information as to whether the consumers are ready to appreciate the newly launched products, the spending culture of the consumers among others. It is essential for a firm to access data concerning the consumers so as to compare the sales of a product with another similar product or sales in a given area as compared to another area and then take the necessary marketing actions such as pricing the products in a way that is affordable for the consumers. This will enable the firm to add value to their products and also to come up with alternative products that matches with the needs of the consumers so as to maintain the existing customers as well as attracting others It is essential for a company to access as much information as possible from the consumers so as to be able to determine as to whether the firm is up to date with the latest innovations .Innovations nowadays is the key to the organizational growth and those organizations that are lagging behind the latest technology e.g. failure to use internet e.t.c.are finding it difficult to maintain their market share because the competitors are discovering new ideas and concepts each and every day. Therefore, the information that a firm could collect with regards to innovation includes the age of the consumers, information regarding the access to computers, phones e.t.c. so as to develop products that suits the needs of various needs. For instance, entertainment gadgets such as iPods are mainly used by the youth as compared to old people and therefore a firm that produces i Pods needs to target the youths mostly in its advertising. There is a need for a firm to conduct market research so as to take advantage of the dynamic market placeAdvertising Looking for essay on business economics? L et's see if we can help you! Get your first paper with 15% OFF Learn More Marketing research information enables a firm to determine the attitude that the consumers have towards a certain product or its advertising. Consumers may be consuming a certain product due to lack of alternative and so they will tend to shy away from buying the same products once another product with different features is introduced into the market and so rendering the firm to loss a portion of its market niche. Another important reason as to why an organization needs to collect as much data as possible concerning consumers is to be able to know the trends in the market place and determine as to whether the firm will continue to offer the product at a given area or not. If customers reveal a high level of satisfaction, then the organization may continue to offer the products with the existing features and if a certain product does not satisfy the consumers, the firm may decide to diversify the produ ct or abolish it all together and focus on those products that are readily available. This essay on Marketing Research for Decision Making Process was written and submitted by user Desmond Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Math Symbols and What They Mean

Math Symbols and What They Mean Math symbols- often tiny, indecipherable, and seemingly random- are all-important. Some math symbols are Greek and Latin letters, dating back centuries to ancient times. Others, like the plus, minus, times, and division symbols seem to be mere notations on a paper. Yet, symbols in math are essentially the instructions that drive this area of academics. And, they have true value in real life. A plus sign () can tell you if you are adding cash to your bank account, while a minus sign (-) may indicate trouble ahead- that you are subtracting funds and possibly in danger of running out of money. Parentheses, which in English punctuation indicate that youre inserting a nonessential thought into the sentence- mean just the opposite in math: that you should work whatever is within those two punctuation marks first, and only then do the rest of the problem. Read on to see what the common math symbols are, what the represent, and why theyre important. Common Math Symbols Here is a list of the most common symbols used in mathematics. Symbol What It Represents + Adding sign: Often referred to as the plus sign or the addition sign - Subtracting sign: Often referred to as the minus sign x Multiplication sign: Often referred to as the times or times table sign à · Division sign: To divide = Equal sign | | Absolute value ≠  Not equal to ( ) Parenthesis [ ] Square brackets % Percent sign: Out of 100 ∑ Big sum sign: Summation √ Square root sign Inequality sign: Less than Inequality sign: Greater than ! Factorial ÃŽ ¸ Theta Ï€ Pi ≅ Approximately ∅ Empty set ∠  Angle sign ! Factorial sign ∠´ Therefore ∞ Infinity Math Symbols in Real Life You use math symbols more than you realize in all areas of your life. As noted above, the difference between a plus or minus symbol in banking can indicate whether youre adding a wealth of funds to your bank account or in withdrawing funds. If youve ever used a  computer accounting spreadsheet, you likely know that the big sum sign (∑) gives you an easy- indeed instant- way to add an endless column of numbers. Pi, which is  denoted by the Greek letter Ï€, is used throughout the world of math, science, physics, architecture, and more. Despite the origins of pi in the subject of geometry, this number has applications throughout mathematics and even shows up in the subjects of statistics and probability. And the symbol for infinity (∞)  not only is an important math concept, but it also suggests the infinite expanse of the universe (in astronomy) or the infinite possibilities that come from every action or thought (in philosophy).   Tips for Symbols Although there are more symbols in math that are indicated in this list, these are some of the more common ones. Youll often need to use HTML code in order for the symbols to show up online, as many fonts do not support the use of mathematical symbols. However, youll find most of these on the graphing calculator as well. As you progress in math, youll begin to use these symbols more and more. If you plan to study math, it will be well worth your time- and indeed save you an infinite (∞) amount of this valuable resource- if you keep this table of math symbols handy.

Russian Jews and Hollywood Essay Example | Topics and Well Written Essays - 500 words

Russian Jews and Hollywood - Essay Example What became widely accepted as the American dream was essentially forged in Hollywood by a handful of East European Jews. The stimulating feature-length documentary Hollywoodism: Jews, Movies and the American Dream were produced by two-time Emmy award-winning filmmakers Simcha Jacobovici and Elliott Halpern. Many Russians Jews had to overcome obstacles of heavy accents, being cut off from their cultural base, being forced to work beneath their talents, and taking roles that promoted ethnic stereotypes. As with most Hollywood stories, there are also great artistic and personal triumphs; many relished the opportunity to pursue their dreams largely free of political entanglements. In the story of Russian migrs, Robinson also discusses the impact of such Soviet artists as Sergei Eisenstein and Sergei Prokofiev and their visits to Hollywood. The book is also an informed and entertaining analysis of the representation of Russians and Soviets in American cinema. As a result, it was mainly through the medium of film that Americans' images of and attitudes towards Russia were shaped. The Jazz Singer (1927) was not the first Vita phone or in other words sound-on-disk feature, it was the

The American Revolution Essay Example | Topics and Well Written Essays - 250 words - 2

The American Revolution - Essay Example The call for the formation of a legitimate government was a central pledge among the ideas advocated for by the colonists. The colonists opposed the monarchial power of the British colonizers to appoint political representatives. The colonists demanded for their rights to appoint political representatives. The notable degradation of human rights by the British, especially in the south, inspired the revolution movements. Contrary to the British, the colonists wanted an end to slavery. The call for consideration of women rights was vital in inspiring the colonists to push for the revolution movement. As opposed to the British government, the colonists wanted equality granted to the female gender’s legal rights. The revolution movement had its basis on the need to instill religious freedom. The colonists wanted an independent religious institution from the control of the state, as well. These ideas that inspired revolution movement erupted from intellectual theories held by revolutionists. Scientific empiricism also contributed highly in escalating the revolution movement. The colonists successfully defeated powers of their aristocratic colonizers, courtesy of the inspiration from the ideas that they had. The formation of the states after independence had its basis on these diverse ideas including the beliefs of the Americans and the principles that initiated the desire for freedom. The formation of the constitution was the most influential part of in the enactment of the ideas of the independent people that they pledged for during the revolution movement (Bailyn

Yourself & your best qualities or leadership skills are Essay

Yourself & your best qualities or leadership skills are - Essay Example I realized that if I will work upon the ability of mine I could become a good leader. In this struggle to become an individual with good and strong leadership, I learned a lot. According to numerous others and me, the best qualities of mine are communication and emotional intelligence. Over the period with various experiences, I learnt that good communication is not just about presenting ideas in a better way but is also about good skills of listening and understanding other person point of view without any mental hindrance and pre-conceived blockage. Only an individual who is able to listen to others better will be able to make other listen to him because communication is a two-way street. Emotional intelligence helped me to understand the background, importance and value people assign to their beliefs and perception regarding any subject. This understanding helped me to communicate better by helping me to develop my communication content in a more correct manner so that it does not harm the initiative by being disregardful to the individual being communicated to. Besides these, the most important quality of a leader is his vision and strategy towards the goal and about its achievement procedure (What are Good Leadership Skills, 2007). It is necessary for a leader to have vision to see the long-term effects of the strategies in place and the future need for the organization. Only when a leader would be able to develop his strategies in regards of future benefits and goals he would be able to lead his team in a better way. This again is something, which I am learning with time and experience, and in this regard, experience is the best teacher. I firmly believe that realizing the importance of teamwork is an essential attribute of a good leader. This is because if a leader were not able to realize the importance and power of teamwork, then there would not be much difference in a leader and a dictator. A team of qualified

Metabolic pathways for Diclofenac

Metabolic pathways for Diclofenac Diclofenac (2-(2,6-dichlo ranilino)phenyl acetic acid) Diclofenac is a nonsteroidal anti-inflammatory drug (NSAID) widely used to reduce inflammation and pain in conditions which include, but not limited to ankylosing spondylitis, arthritis, osteoarthritis and acute pain. Diclofenac, a phenyl acetic derivative, is a lipophilic and weakly acidic compound made up of two twisted aromatic rings. Molecular structure: Diclofenac exerts its pharmacological activity by non-selectively inhibiting cyclooxygenase (COX), an enzyme responsible for the conversion of the polyunsaturated fatty acid, arachidonic acid, into prostaglandins, thromboxanes and prostacyclins (Schweitzer et al., 2009). Prostaglandins are involved in maintenance of organ systems such as protection of the stomach wall or for the kidney function. They are also mediators of pain and inflammation. The most commonly observed side effects of Diclofenac are gastrointestinal disturbances and these may include abdominal pain, constipation, flatulence, diarrhoea, dyspepsia, gross bleeding/perforation, heartburn, nausea, GI ulcers (gastric/duodenal) and vomiting. Other side effects that may occur include impaired renal function, anemia, dizziness, oedema, headaches, increased bleeding time and allergic reactions (pruritus, rashes and tinnitus). Metabolism of Diclofenac The metabolism of Diclofenac mainly takes place in the liver and involves two major pathways, oxidative metabolism and conjugation to glucuronic acid. Metabolic pathways for Diclofenac (Vickers, 2008) The oxidative metabolism (ring hydroxylation) of Diclofenac is catalysed by two enzymes of the cytochrome P450 family namely CYP2C9 and CYP3A4 (Boelsterli et al., 2007). This results in the formation of 4-hydroxydiclofenac and 5-hydroxydiclofenac as the major metabolites. A number of other mono- or dihydroxylated or methoxylated metabolites may also result. The 4-OH and the 5-OH metabolites of diclofenac can be further oxidized to a highly recative p-benzoquinone imine with great potential for redox cycling and hence oxidative stress. These metabolites are excreted from the body through the renal route. Diclofenac is also conjugated to activated glucuronic acid (Uridine diphosphate glucuronic acid-UDPGA) in a reaction catalysed by UGT2B7 in humans and UGT2B1 in rats. This results in the formation of an acyl glucuronide which is a potentially reactive metabolite. The electrophilic carboxy carbon on the acyl glucuronide reacts with the sulfhydril group on proteins, forming covalent adducts. The acyl glucuronide can be further metabolized to 4_-OH-diclofenac acyl-glucuronide by CYP2C8, and subsequently to a benzoquinone imine which can pose oxidative stress to cells by redox cycling. The conjugation of Diclofenac to acyl glucuronide (Boelsterli et al., 2007) The acyl glucuronides are largely excreted from the body through the billiary system. The Diclofenac acyl glucuronide anions are transported from the hepatocytes into the biliary canaliculus by the canalicular anion transporter, multidrug resistace-associated protein (Mrp2). The enterohepatic circulation of Diclofenac metabolites (Boelsterli et al., 2007) During the transportation process, some of the most reactive metabolites will react to form covalent bonds with canalicular proteins and others in distal locations in the biliary tree. In the small intestines, a bacterial enzyme ß-glucuronidase, cleaves the acyl glucuronides to an aglycone which is readily reabsorbed. This phenomenon is referred to as enterohepatic cycling. ß-glucuronidase resistant iso-glucuronides are excreted. The overall exposure to Diclofenac and its metabolites is therefore increased. Diclofenac-induced toxicities The use of Diclofenac is often associated with certain toxicities, although some of them are not very common and therefore are not quite predictable. The major ones include gastrointestinal disturbances, hepatotoxicity and nephrotoxicity. Gastrointestinal disturbances (dyspepsia and ulceration) Diclofenac related gastrointestinal disturbances are thought to be related to its mechanism of action (Takeuchi et al., 2003). There are two important isoforms of the enzyme cyclooxygenase, COX-1 and COX-2. The inducible COX-2 is stimulated by tissue or cell injury to break down arachidonic acid to form prostaglandins involved in the regulation of pain and inflammation. The constitutive COX-1 is involved in the formation of prostaglandins and thromboxanes that take part in the normal tissue homeostasis and this include protection of the gastric mucosal lining from gastric acid. Upon inhibition of COX-1 by Diclofenac, the mucosal lining is left unprotected and disturbances may ensue. This may be related to the dose. Drugs with more selectivity towards the COX-2 isoform are safer in this regard. Hepatotoxicity The liver is highly susceptible to xenobiotic-induced toxic injuries because it is functionally interposed between the site of absorption and the systemic circulation, hence all drugs pass through the liver before reaching the systemic circulation. More so it is a major site of metabolism and elimination of foreign substances. Diclofenac is a generally safe drug within its therapeutic ranges, however its use can, in rare cases, result in severe hepatic injury (Boelsterli et al., 2003) Significant hepatotoxicity was also noted with the other pioneer NSAIDs and they were subsequently withdrawn from the market (Kaplowitz), for example benoxaprofen, piniprofen and fenclofenac to name but a few. Hepatoxicity is mainly characterised by jaundice, fatigue, anorexia nausea and vomiting. Liver toxicity is typical example of idiosyncratic drug toxicity because of liver injury is not a reproducible effect and lacks a simple dose-response relationship (Boelsterli et al. 2003). Mechanism of Diclofenac induced liver injury As with many xenoniotics, there is a casual link between the metabolism and binding of Diclofenac with its adverse effects and toxicities. The lipophilic nature of Diclofenac and its ability to form reactive metabolites (Diclofenac acyl glucuronides and the hydroxyl metabolites) are the features postulated to be associated with hepatotoxicity. Diclofenac is thought to induce liver damage through various mechanisms which may include acylation of hepatobiliary proteins, mitochondrial dysfunction, oxidative stress and immune response. Acylation of hepatobiliary proteins (Boelsterli et al., 2007) Diclofenac acyl glucuronides have electrophilic centers that can covalently bind with some proteins in the biliary tree. Most of the target proteins have sulfhydril groups. The canalicular ectoenzyme, dipeptidyl peptidase IV (DPP IV) is an example of an important target protein for the acyl glucuronides. DPP IV is a multifunctional transmembrane glycoprotein and exopeptidase. DPP IV is more susceptible as a target protein for the acyl glucuronides because: It contains many sulfhydryl goups, making it a good target for the acyl glucuronides. DPP IV is located very close to the Mrp2, the pump responsible for the vectorial transport of the conjugates. The acyl glucoronides are highly concentrated in the canaliculus by the Mrp2 protein The slightly alkaline pH in bile favours hydrolysis of the acyl glucuronides, hence their possible reactions with target proteins. A possible link between covalent binding and toxicity was delineated in rats, where inhibition of Diclofenac metabolism using the general CYP inhibitors greatly reduced hepatotoxicity (Vickers, 2008). The mechanism of DPP IV covalent binding with Diclofenac acyl glucuronide(Boelsterli et al., 2007) Mitochondrial Dysfunction (Boelsterli et al., 2003) Mitochondrial dysfunction has long been implicated as a primary indicator of hepatotoxicity (Vickers, 2008). Diclofenac can act as a protonophoretic compound thereby uncoupling the electron transport chain. This dissipates the proton gradient required for ATP production. Diclofenac and its metabolites may also produce oxidative stress which may affect mitochondrial membrane permeabilization (increased permeability of mitochondria outer membrane and opening of the mPT) (Woen Ping Siu et al, 2008). The formation of diclofenac cation radicals and quinone imine associated redox cycling produces a lot of oxidative stress to cells leading to Diclofenac toxicity. When rats and human liver cells were treated with Diclofenac, an increase in the expression of hemeoxygenase 1 (Hmox1) was noted in line with changes in the redox state and induction of oxidative stress (Vickers, 2008). These events lead to the release of pro-apoptotic proteins and bursting of the outer membrane. Immune response Some clinical features noted in some patients provided the evidence that the immune-allergic reactions are involved in Diclofenac-induced liver injury (Boesterli et al 2003). These include allergy symptoms, presence of IgM antibody, and hypersensitivity reaction in an inadvertent rechallenge to Diclofenac. All these are pointing towards immune response as a possible mechanism for Diclofenac-induced hepatotoxicity, however the real mechanism is still elusive. Nephrotoxicity Diclofenac is increasingly being associated with renal toxicity. Diclofenac-induced renal toxicity in humans has been cited in literature (Lin et al. 2008). In veterinary medicine, marked decreases in population of certain vulture species were attributed to ingestion of carcases contaminated with Diclofenac residues (Swan et al., 2006, Naidoo et al. 2007, Lin et al. 2008, Naidoo et al., 2009). In all the cases, the vultures died due to renal failure. Most studies attributed this to high plasma uric acid levels and the production of ROS (Swan et al., 2006, Naidoo et al., 2007, Naidoo et al., 2009a, 2009b,). Diclofenac is said to inhibit the the p-amino-hippuric acid (PAH) channel and subsequently the transport of uric acid (Naidoo et al. 2009a). The resulting accumulation of uric acid in blood causes deleterious effects such as gout and increased intracellular ROS upon prolonged Diclofenac use (uric acid is an intracellular antioxidant). References A Schweitzer, N Hasler-Nguyen and J Zijlstra, 2009. Preferential uptake of the non steroid anti-inflammatory drug diclofenac into inflamed tissues after a single oral dose in rats. J. BioMed Central Pharmacol. 9:5 Alison E.M. Vickers, 2008. Tissue slices for the evaluation of metabolism-based toxicity with the example of Diclofenac. Chemico-Biological Interactions 179 (2009) 9-16) Boelsterli et al., 2003. Diclofenac-induced liver injury: a paradigm of idiosyncratic drug toxicity. Toxicol and Appl Pharmacol. ;192(3):307-322 Boelsterli et al., 2007 Mechanistic Toxicology. The molecular basis of how chemicals disrupt chemical targets K. Takeuchi, A. Tanaka, R. Ohno, A.Yokota, 2003. Role of COX inhibition in pathogenesis of NSAID-induced small intestinal damage. J Physiol Pharmacol. 54 Suppl 4:165-182 Lin Eng Ng, Barry Halliwell, Kim Ping Wong, 2008. Nephrotoxic cell death by diclofenac and meloxicam. Biochemical and Biophysical Research Communications 369 (2008) 873-877 N Kaplowitz (Editor). Drug-Induced Liver Disease Naidoo V et al., 2007. Validating the domestic fowl as a model to investigate the pathophysiology of diclofenac in Gyps vultures. Environmental Toxicology and Pharmacology 24 (2007) 260-266 Swan E.G et al., 2006. Toxicity of diclofenac to Gyps vultures. Biology. Letters. (2006) 2, 279-282 V. Naidoo , G.E. Swan 2009a. Diclofenac toxicity in Gyps vulture is associated with decreased uric acid excretion and not renal portal vasoconstriction. Comparative Biochemistry and Physiology, Part C 149 (2009) 269-274 V. Naidoo, K. Wolter, R. Cuthbert, N. Duncan, 2009b. Veterinary diclofenac threatens Africas endangered vulture species. Regulatory Toxicology and Pharmacology 53 (2009) 205-208 Woen Ping Siu et al, 2008. Bax-mediated mitochondrial outer membrane permeabilization (MOMP), distinct from the mitochondrial permeability transition, is a key mechanism in diclofenac-induced hepatocyte injury: Multiple protective roles of cyclosporin A. Toxicology and Applied Pharmacology. 15;227(3):451-561

The Man Nobody Knows Essay -- essays research papers

The Man Nobody Knows   Ã‚  Ã‚  Ã‚  Ã‚  The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances relatively quickly intern allowing companies to grow large enough to spread their services nationally. Still another important factor was the invention of financing, this allowed people to pay for durable objects (large objects that would last a couple of years) with affordable installments or payments. But the biggest changes were the actual advertising practices themselves, many of which were pioneered by Barton and his associates, and didn’t become norms in advertising until after the release of Bartons book â€Å"The Man Nobody Knows† in 1924. This book served not only as a manual on how to advertise more affectively but also as an example of good advertising itself.   Ã‚  Ã‚  Ã‚  Ã‚  Barton begins his book by ex...

Manpower Planning Essay

In manpower planning Analyzing the current manpower plan Reviewing utilization Finding out current demand Finding out future supply Finally developing a manpower plan The MDI campus Is lush green and has a dedicated area for various Indoor sports and leisure activities Each leisure area requires a dedicated gardener and each such garden/lawn requires manpower planning to estimate the number of gardeners required in the area. Thorough analysis we concluded that the present number of Gardeners are somewhat overstaffed. The staffing is more appropriate during monsoon and rainy season when there is an overgrowth of grass. In other seasons the number of gardeners required is lesser. We interviewed a number of gardeners to ascertain their working habits and methodologies. The findings are documented below: 2. 3. 4. 5. Primary Job: Trimming grasses pruning bushes Secondary Jobs: Keeping the bushes and the plantation in order Soil upkeep and enrichment Cleanliness of the gardens and lawns Pesticide spraying New plantation and expansion of green area Primary analysis results: 1 . Gardeners are normally late and they also are not in their full capacity. At any given time not all the gardeners employed are present. 2. Working hours: 40 hours a week 5 days. 3. Overtime, if required is taken cared of. 4. All the gardeners have one supervisor whom they report to. 5. Few gardeners are cross skilled and may work across domains 6. Each gardener has the same salary which is around 6500 Per month Page 4 The gardens are of three types according to their function: 1 . Sport grounds- 2 namely Golf Course and Football grounds 2. Utility Lawns- 3 namely the Inland Greens, the lawn near CM/Odyssey and Library Greens 3. Leisure lawns- 5 namely the lawns near Lash, the lawn inside Scholar’s Building, Director’s Bungalow and the Staff Quarters and the lawns at the main gate Garden/ Lawn Number of Golf Course Football ground hours/day Reek. 26 Gardeners Reek. 4. 5 3. 5 Inland Greens 21 9 3 2 Lawns at main gate Lawns near CM/ Odyssey Lawns near Lash 14 2. 5 0. 5 Lawn inside Scholars Bungalow Lawns near Staff Quarters 8 1. 5 6 10 Cost analysis We estimated that the manpower planning be done according to the seasonal variations. During off seasons the cross skilled gardeners can be accommodated in other works whereas during on season these same gardeners can be taken back into the gardening work. In this way MDI can optimism the utilization of each gardener even better. Page 5 Recommendations We recommend a change in the number of gardeners required as we promote cross killing of gardeners and each gardener would be then better utilized, the number we came up with was 23 gardeners. The current number of gardeners present are 24 gardeners. Thus, the final number according to us comes out to be 23 gardeners.

Genderlect Styles Essays

Genderlect Styles Essays Genderlect Styles Paper Genderlect Styles Paper Deborah Tannen once quote â€Å"saying that men talk about baseball in order to avoid talking about their feelings is the same way women talk about their feelings in order to avoid talking about baseball†. From here, it shows that men and women have their own culture of communication and its different from each other. She mentioned it as cross-cultural communication between this two gender. Its not about words which comes out from their mouth, its about their manners presented in their conversations, although their speaking in the same language but it also can lead to misunderstanding and misinterpretation between both sexes. This is because both gender have their own criteria in presenting or having conversations, in other words each gender have their own style in having conversation to each other. Basically, Genderlect styles theory which are developed by Deborah Tannen in the book of You just dont understand distinguishing between how women and men speak in different language and styles(genderlect styles). From my point of view, this theory seems to be relevance to communication study where by we can study more emphasize how male and female have their conversations, what topic would male and female more interested and what they mean to when a contradicting actions, words or hint that they made? This will allow us to understand the speciality of different gender of homo sapiens and will help us in avoiding such arguments created from misinterpretation and misunderstanding to happen. : On the other hand, we will produced a satisfaction either to male or female when we understand the way they communicate and finally we will be aware in creating topics to communicate in order to produce a nice and better conversation. According to Tannen, as i mentioned earlier usually we are not aware of this differences between this two gender. Where women are more into serious conversation which will deeply affected human relationship. They tend not to use harsh language and this is because they have feminine sex roles such as soft spoken and eager to soothe feelings. While men style of talking, they couldnt stick to one serious topic of conversations. Men usually have ego in them whereby they tend to defense their own beliefs and willing to take a stand for it. They also prioritize their status in term of power and influences. From this differences, the word cross-cultural communication happen between them. I would agree in this, but in the point where we view it in public conversation. Men tend to hide personal things while women mostly share their personal view and thoughts as a conversation topic. This premises rarely apply when we view in a more personal and privacy conversations, men will start to change their style and this is because less exposure to other people but women are less in controlling the label of feminine sex in this situation. Tannen also mentioned that â€Å"for most women; the language of conversation is primarily a language of rapport, it is a way of establishing connections and negotiating relationships. On the other hand, Tannen refers to conversation for most men as a â€Å"primary means to preserve independence, and negotiate and maintain status in a hierarchical social order†. This statement can be related back to Tannens reference to status and connection as the primary goal driving men and women’s conversation styles. My second critique is that men tend to talk about logical and rational topic to have in conversation while women prefer talking related to feelings and their heart. When this kind of talk overlap each other, it will provide a heat argument where both sexes will maintain their interest. In the case of telling story referring to Tennans theory, men tell more stories than women. This is because to grab attention such as jokes or playing as a hero or main character in the conversation contrast to women where they likely to downplay their self. This also mean that men always tried to show that they are independence in going through obstacles different from women who needs support. But it seems to me in reality, women most likely to talk a lot more compare to men. I would agree on where men always to show that their are independence, this is because to remain in the position of having a masculine sex and protective characteristics while for me, women nowadays tend to show that they can stand at their own feet who need less support to be in the same level as men. From Tannen point of view, she view that men usually not being a good listener, to replace that position men tend to speak out suggestion and conclusions to problems that being told to them where by women do not seek for the answer and only need a way or place to let out the places. This seems to be misunderstand and wrong expectation by women and men most of the time. Men think that by providing conclusions, it will lessened the problem being face by women; intentionally helpful for them but then its vice versa from the women points of view. I agree that Tannes right that we have to understand this cross-cultural communication to avoid this issues. In order to balance up, this also have an advantage if men doing the process of giving conclusions, at least not solving the problem but will inform the speaker(women) that they(men) understand what they are trying to say. From that, like always mentioned indirectly they are being a giant ears. Here comes a contrast from the way men and women style of listening. For Tannen, women usually support their sigh of agreement or sign that they are listening with head nods or reaction such as yeah,uh-huh and etc. When they did this, it shows that they are concentrating on the confession of the speaker but in mens view, they prefer to remain silent while the speaker talk as showing sign of concentration because for them sign perform by women are an interruption to the conversations. When this happen, a regular misunderstanding will be produce. Thus will lead to arguments between men and women. In order to avoid this, men and women have to understand each other of way of listening and balance the reaction done according to how the situation are. Other than that, Tannen also involve the way men and women use the purpose of asking question in different ways. She mentioned that men most likely not to ask question because they view it as a threat to their status and image. When they asked question, it shows that they are not superior enough to be a men in front of the public while women use it as means of equalizing and creating connections. She said that women always tag their opinions with a question at the end to avoid for the potential disagreement which might drive people apart to occur. For example â€Å"would you like to stop by and have a drink? †, original intention of women when they ask this is that they wanted to stop by but when men directly said that â€Å"no, i dont†, it will reate a non satisfaction conversation. For me, this is because men are too direct when their being asked while women always look foward for a good response to receive. Its not that they care about their status and image, most of the time men will give a simple answer for a simple question while women are expecting a comfortable answer from a simple question. She also touch regarding conflict. For her, men are more comfortable with conflicts where they took it as a competition or contest to gain victory where women aim to avoid conflict between them. I would not agree with this, it doesnt sounds plausible to me, i found that most of the conflict occur are created from women. This is because they are more sensitive than men which consider little things as an affective tools to be argue while men will ignore simple things which will lead to arguments and prioritize more important matter to argue at. The purpose of this theory is for we to understand the characteristics in men and women to avoid worse argument and huge disagreements created from the differences. It also make us realized that the fault occur in both sexes- male and female whereby it happen in both gender. By understanding this differences and consequences that might happen, although we will not create a Utopia but at least we will have a better understanding towards each other as homo sapiens who use communication to develop ideas, form a suggestion and expressing confession. In addition to my critique above, Tannes theory are more concentrating on the differences between those two gender but she did not concern about why and how this differences occur. Is it men and women naturally determine to be that way? or maybe social influences structured them? This is more important where by, we will know the reason of this differences to occur and we will suggest a better suggestion on how to deal with the differences. The points that i disagree where Tennan seems to be more bias to women. This was shown where women provide a good and acceptable characteristic suits with their feminine sex while men seems to have more crucial characteristics and sounds unacceptable which need to change. It shows from her statement here men prioritize status rather than their relation. For me, it depends on the individual itself where this theory should not be generalized to all men and women. Although this theory is easy to apply since she provide with simple explanation, but women or men will start to stereotypical each other from the way they communicate. To sum up this critiques, I think Tennans theories does help us in solving in defining the difference between male-female communication styles but for me it is not valid when comes to conflict in relationships it takes more than that. By understanding this, it will decreases the chances for having an argument on such matters. After learning this theory, i also realized that it is very helpful in the study of communication because it consist of most relations that we will encounter in our life which are heterosexual. This theory are very useful in our everyday life especially to understand personal relationship although its not more applicable to public speaking. It do increases our awareness in treating our partner with our understanding towards their interest and their behavior.

Free Essays on Heinrich Isaac

and grew to be broadly known as the chorale O Welt, ich muss dich lassen (O world, I now must leave thee). When first listening to that song, it was better tha... Free Essays on Heinrich Isaac Free Essays on Heinrich Isaac Heinrich Isaac was a South Netherlandish composer of the Renaissance, who is not as well known as his contemporaries. He was among Josquin des Prez, Jacob Obrecht, Pierre de La Rue, and Alexander Agricola as a well-known Franco-Flemish composer. According to The New Grove Dictionary for Music and Musicians, Isaac competed with Josquin des Prez for employment at the Este court of Ferrara. Although, Josquin was chosen, a court agent â€Å"reported favourably about Isaac who ‘would compose whenever asked’ and not as he pleased like Josquin (Grove 577). His birth date is questionable, but is estimated as being between 1450 and 1455. He died in 1517 in Florence where he had spent most of his time since 1501. Except for some training and experience in the Low Countries, his musical education is not known, nor his social background. Although he did not attend a college or university, his regular education is assumed to have been exceptional. Isaac’s three main musical employments were with S Giovanni in Florence (1485), Lorenzo de’ Medici (1484 – 1492), and Maximilian I, King of the Romans (1497) (Grout and Palisca 170). Medici supposedly arranged the marriage of Isaac to Bartolomea Bello, a Florintine artisan’s daughter (Grove 577). His musical productivity is large and wide-ranging. He wrote 50 motets, 36 mass cycles, 13 independent settings of the Credo, 16 masses based on borrowed melodies, at least 20 further cycles based on the corresponding plainchant or the Ordinary of the Mass, and numerous French songs, love songs, and German lieder. Isaac is best known for his German lieder Innsbruck, ich muss dich lassen, which is found in the Norton Anthology of Music on pages 149 – 151. The melody of this German lied was eventually adapted to sacred words and grew to be broadly known as the chorale O Welt, ich muss dich lassen (O world, I now must leave thee). When first listening to that song, it was better tha...

How British Airways can overcome low profitability and threat of Essay

How British Airways can overcome low profitability and threat of redundancies - Essay Example One of the most important issues for firms in the airline industry – as also in firms in all industries worldwide – would be to understand the needs of the customer and the market trends. The use of creativity when developing a firm’s strategic plans could be particularly valuable towards the improvement of organizational performance. However, managers would have the necessary skills in order to use creativity for the development of their firms’ strategic plans. The use of appropriate supportive tools (like Porter’s five forces, SWOT analysis or benchmarking) would be suggested to managers of all firms internationally especially under current market conditions – when the development of strategic advantages is not sufficient for the improvement of a firm’s position in its market. The radical changes in markets worldwide under the influence of continuous and strong financial turbulences have been often considered to express a change in t he structure/ ethics of societies worldwide. The airline industry has to follow the practices adopted by other industrial sectors in order to survive in current financial crisis.

Designing Networks Thesis Example | Topics and Well Written Essays - 7750 words

Designing Networks - Thesis Example Surrey University needs an infrastructure that supports all the demanded needs and also manages future trends of rising technologies. Many Universities have implemented a Campus area network for online learning. In fact, this is more feasible because it connects two or more than two networks of the educational institution, universities or corporate campus. The connectivity includes library, sections, student halls of residence (Campus Area Network. 2007).The network devices and computing equipment have to be consistent and extendable, if the faculty staffs increases. The Surrey University has 4 sites or branches which are Harrow, Wembley, Leicestershire and Camden. The governing body has determined to implement an IP based network. The network layout of the Surrey University needs an expandable and efficient network which will fulfill the requirements of the Surrey University staff. The Surrey University will activate studies on a new innovative technology named as Virtual Learning Environment (VLE). â€Å"According to a JISC’s Introduction to managed learning environments, the term ‘virtual learning environment’ (VLE) refers to the components in which learners and tutors participate in online interactions of various kinds, including online learning† (, what is a VLE? at UKCLE).The presence this technology will certainly change the trends in education and research. Student will participate in a particular lecture or test from home or from a remote location. The progress of a student and test schedules will be available on the site. The inbound communication of staff for the Surrey University will be conducted by the Surrey University’s internet. The VLE will provide virtual learning features along with video and voice communication features within the Surrey University branches as well as from the IP telephony. 2 Profile The Surrey University requires a redundant computer network that adequately manages network operations, st udent management and business processes. Moreover, the university that is categorized in to two sites needs to cope up with the new technological trends, in order to avoid network security threats and vulnerabilities. 2.1 Project Scope and Objectives A brand new network structure is deployed by the Surrey University. A modern technology is utilized by this network in terms of both hardware and software. Moreover, software application execution includes the new innovative Virtual Learning application. The hardware technology deployment includes Cisco routers, switches and ‘access points’. The University has 4 sites and wants to coordinate the university activities by connecting all the networks together, either with wireless or wired technologies in a protected way. The objects for this given scenario are: Research suitable hardware and software for the design of the Camden wired LAN only Wireless link between Wembley and Harrow site Design a wireless LAN for the Camden site Design a network management system 3 Wired Network In order to implement the local area network (LAN) for Camden site, an appropriate selection of computing and network devices should be selected. This implementation starts at initial level because networks are not implemented there before. 3.1 Network Topology Star topology is suggested for the wired local area networ